CRM and Email Marketing Executive

We need a CRM and email marketing expert to join our marketing team during very exciting times here at Spotlight.

We are continually looking to help our current members through ongoing career development opportunities and industry advice, this role is about providing the best support for members through effective communication and events programmes.

You’ll be working to implement effective, automated communications programmes using Microsoft Dynamics and Click Dimensions to support members, from the moment they’re interested in joining Spotlight, during their first few years as a professional actor and throughout their career.

You’ll work with the rest of the marketing and marketing team to plan campaigns across all channels. You’ll help to generate content from events and effectively integrate it into our communications programme, to ensure our members are able to maximise these tools and value them as part of their membership.

You’ll establish strong reporting processes and use the data to continue to improve the range of support we provide our members.

What we need from you:

  • 5 years of relevant marketing experience
  • Experience using CRM, specifically Microsoft Dynamics and Click Dimensions, to deliver engaging, personalised email campaigns that drive results, and preferably add-on tools such as Voice of the Customer and Social Engagement
  • Excellent written and verbal communication skills and knowledge of communication best-practice (good copywriting skills essential)
  • Experience of customer segmentation / profiling
  • Experience developing and executing email marketing campaigns
  • Experience planning, establishing and monitoring the effectiveness of automated communications (such as nurture programmes)
  • Excellent verbal and written communication skills
  • The ability to network and build strong relationships
  • Experience or an interest in the performing arts is preferable

Personal qualities:

  • Data driven
  • Commercially-minded
  • Proactive
  • Demonstrates initiative
  • Innovative
  • Problem-solver
  • Delivery and deadline focuse
  • Flexible and agile
  • Enthusiastic with personal drive

How to Apply:

Please send your CV and a covering letter to telling us, in a few hundred words, who you are, what you’ve been working on recently, and why you’re the right person for this job.